Senior Vice President, Talent Management
With over 25 years’ experience in the market research industry, Lynne Armstrong is focused on recruitment, training, organizational development, and communication, including global coordination and consulting. Lynne has held leadership positions in both line business and talent management at The NPD Group, Ipsos, Knowledge Networks, and GfK. She was President of NPD’s Custom Research business and led Human Capital there and the integration of that business with Ipsos upon its acquisition.
Lynne is passionate about helping MR organizations grow and brings a unique combination of experience and success in understanding the line business perspective and its intersection with the critical talent component.
Executive Vice President, Operations
Leveraging deep expertise in information technology, Richard Catrone, Executive Vice President of Operations, oversees all aspects of data collection, data processing, and IT infrastructure for ORC International.
Prior to his role with ORC, Richard was the executive vice president of North American Operations at GfK Custom Research, where he successfully integrated the individual operations and panel teams of Knowledge Networks and GfK Custom Research into a single combined structure. He has also held a variety of operations and leadership roles for Ipsos North America and NPD.
Richard received his Bachelor of Science degree in Quantitative Analysis from St. John’s University.
Senior Vice President, Product Strategy- Customer
Paul Chong is a strategic thinker, problem solver, and innovator in the field of customer-based research. He enjoys working with forward-thinking organizations, helping global brands to develop their client-centric business models.
Based in the US but having worked extensively across Asia Pacific and Australia, Paul is an expert in conducting customer research across multiple countries, cultures, and languages. His more than 20 years of experience span the hospitality, technology, manufacturing, and professional services industries.
Paul is currently working on programs that integrate customer and employee information, helping his clients to understand the role of employees in delivering memorable customer experiences. He designs research that identifies customers’ future needs and applies technical rigor to design and analyze customer data, enabling his clients to proactively develop new ways to keep their customers emotionally engaged. He also designs research to support competitive analysis, providing an early warning system for threats to prevent or minimize churn.
Regional Managing Director, UK
Leveraging 25 years of research industry expertise, Richard Cornelius, Regional Managing Director, UK for ORC International, oversees the strategic direction and growth of the company in the UK and Europe.
Richard joined ORC International in 1993 with the company’s acquisition of Gordon Simmons Research Group Limited (GSR), a UK research company.
With over 24 years’ experience in market research, Brian Cruikshank — Managing Director for ORC International — is focused on client development and expanding the services in the Customer, Employee, Markets and Products, and Strategy research areas. A seasoned leader, Brian held EVP and other senior leadership roles at Ipsos Marketing, Ipsos MediaCT, and Ipsos Insight divisions in the US. He successfully guided the growth strategy and integration of multi-industry and cross-functional teams. He was also a founding member of the Angus Reid Group in the US and prior to that, worked for Custom Research Inc.
Executive Vice President, US Business Development
With over 25 years of experience in the market research industry, Jon Harding, Executive Vice President of US Business Development, leads the strategic planning for all key accounts, seeking out new growth opportunities and overseeing the firm’s US Business Development and Sales Operations teams. Prior to joining ORC, Jon has held a number of senior level positions at TNS, NFO World Group (acquired by TNS), Nielsen, and Harris Interactive. Most notably, he was President, General Manager of NFO USA, where he led 600 people and a $250m P&L, and President, US – Client Services at TNS, where he concentrated on extending the business beyond CPG into several other vertical industries, as well as driving strategic business opportunities and developing target account relationships.
Senior Vice President
Jessica Horkan is a Senior Vice President of ORC International with expertise in driving business performance through a focus on strategic customer experience, brand differentiation, and innovation. As a member of the Global Thought Leadership Team for Customer Strategies, she works with leading global institutions, retailers and professional services organizations, to develop strategies that dramatically improve performance.
Jessica’s analysis draws on her keen grasp of the macro and micro economic environment, her extensive knowledge of business and distribution models, and her ability to bring in learnings from other sectors. As a consequence, her clients call on her to support their long-term strategic planning and budgeting, using her as a sounding board and seeking her advice about how external forces and factors may impact aspects of their business.
A sought-after speaker and facilitator, Jessica moderates C-suite planning seminars and leads cross-functional brainstorming, blueprinting, journey mapping, and ideation sessions. Her energetic, engaging, and thought-provoking approach promotes diverse thinking, while keeping the focus on practical outcomes.
Senior Vice President, Strategy Research
Natasha Kennedy — Senior Vice President of Strategy Research Solutions for ORC International — is responsible for the strategy practice’s core offerings, which include market sizing, emerging and adjacent market strategies, competitive intelligence, innovation, and decision support, all with a focus on developing and managing a portfolio of strategic research solutions that support and accelerate client growth initiatives. Natasha draws on executive experience in global market research, strategy, and consulting. Her deep expertise also includes managing business development, operations, product development, knowledge management, HR, and IT. Natasha has worked with client organizations such as Starbucks, eBay, and USAA. Natasha earned her MBA from the Kellogg School of Management.
Senior Vice President, Marketing Research
Providing substantial experience across all areas of product development marketing, Scott Laing — Senior Vice President of Markets & Products for ORC International — is focused on developing and delivering services that support client decisions for market entry and expansion, product line innovation, and go-to-market execution.
Scott possesses a wealth of experience in multiple areas, such as defining and implementing partnership and lead generation strategies, leading executive workshops aimed at helping clients define their marketing objectives and measurement strategy, and various analytical marketing and product management roles. Prior to his current role, Scott was co-founder and principal of Parametric Marketing, a research and advanced analytics specialist company.
Chief Financial Officer
With a successful track record overseeing acquisitions and post-merger integration for both domestic and international entities, Stacy Lee, Chief Financial Officer, heads up ORC International’s global financial and accounting functions across the Americas, Europe, and the Asia Pacific region. Stacy began her tenure at ORC International as Senior Vice President and was appointed as Chief Financial Officer in 2007.
Stacy holds a Master of Business Administration degree from Cornell University and a Bachelor of Arts degree in Chinese literature from National Taiwan University. She is also a Certified Public Accountant for New York and New Jersey.
Executive Vice President, Technology Solutions
Rory MacNeill is an Executive Vice President of ORC International and Deputy Managing Director of ORC International in the UK.
During his 30 years in research and consulting, Rory has worked in a variety of marketing and project management roles in employee research, public sector research, and the applications of IT within the field of research.
His current role focuses on leading the company’s online client solutions, managing a global team of IT professionals. He proposed and now leads ORC International’s VOICES program, developing a range of research software applications to provide clients with integrated analysis and modeling online.
Rory previously has been responsible for initiating several business centers emanating from the core discipline of survey computing. This includes the UK’s businesses in the Public Services and Employee Research fields. He was instrumental in the growth of the Employee Research practice globally and was responsible for setting up ORC International’s e-Insight brand in the UK, an area of the business that has developed into one of the UK’s leaders in the field of integrating research and technology. Rory has spoken at a number of international conferences, and his business performance modeling work was recognized and awarded by Marketing Magazine.
Costas Pavlides leads ORC International’s client service teams in Boston, New York, Chicago, and Princeton, N.J. His primary role is organizing, guiding, and mentoring the teams who support and advise our US-based clients. With over 15 years of research-based consulting experience and 10 years of senior leadership experience at ORC International, Costas is a strategic thinker and seasoned leader, with an unwavering focus on developing collaborative and meaningful client relationships.
Costas and his team inherently understand the quickly evolving dynamics of our clients’ marketplace and are committed to offering synthesized insight and advice to help clients successfully navigate their strategy, marketing, customer experience, and employee challenges and opportunities.
Kate is responsible for the UK business at ORC International, managing the teams that support UK based clients. Previously, Kate spent 15 years leading ORC International’s Employee Research practice, which grew considerably during this time.
Kate has 20 years’ experience in research and consultancy and since joining ORC International in early 1997, has conducted a wide range of research projects for both public and private sector clients. Most of her experience has been in the field of employee engagement, working with clients such as Fujitsu, Capgemini, Marks & Spencer and Tesco.
Kate is an accomplished qualitative researcher, highly experienced in conducting focus groups on complex and sensitive issues. She regularly delivers high level presentations, workshops and management training sessions, and leads a number of ORC International’s conferences and seminars.
Prior to joining us Kate was employed by the Hospitality Training Foundation, the industry training organisation for the hotel and catering industry, first as a researcher and then senior researcher. She was co-author of a number of HTF publications including “Training, who needs it?” and “Employee attitudes and career expectations”.
She holds a BA (Joint Hons) degree from Strathclyde University.
Global Director FP&A & Operations
Trevor Robinson leads ORC International’s planning, forecasting, and budgeting processes for a number of critical functions within the firm, providing monthly reporting and analysis directly to the executive leadership team. He provides support for the firm’s corporate and business unit management with strategic initiatives and special projects, and develops metrics and analysis to build disciplined approaches to measuring return on investment and other metrics instrumental to the strategic financial guidance of the firm.
Senior Vice President, Research Science
Chris Robson is a seasoned executive with extensive experience in both marketing and technology. Chris is Senior Vice President of Research Science for ORC International. In this role, he leads ORC’s Global Research Sciences team of analysts and statisticians. He is also responsible for the acquisition and development of new analytical research techniques.
Before joining ORC International he was co-founder of Parametric Marketing, experts in Marketing Research and Data Sciences. Before co-founding Parametric Marketing, he was Vice President of Engineering for WebCriteria, Inc. (recently acquired by Coremetrics, Inc.), and spent 13 years with Hewlett-Packard in a variety of senior management roles in R&D, Marketing, Business Development, and Advanced Research.
Managing Director, Asia Pacific
Oliver Rust is the Managing Director of the Engine Group Asia Pacific. He leads the business and Go-to-Market strategy for ORC International and the Engine Group in Asia Pacific with the objective of driving client success.
A pioneer practitioner in Customer Centricity, Oliver has been successfully leading teams to innovative business solutions which enable client organisations to connect closely with consumers, navigate through ever-changing market climate, and satisfy wide-ranging business needs. For more than 15 years, Oliver has held numerous global and regional leadership roles with Nielsen, Taylor Nelson Sofres, Tesco and Bluebell prior to his appointment with Engine.
Oliver is a veteran in the information business with 20 years of industry experience spanning across the Europe and Asia Pacific markets. He possesses comprehensive expertise in understanding consumer behaviour and customer engagement. He also obtained extensive knowledge in financial services through the leading role he played in Nielsen’s Global Financial Services.
Oliver serves on the board of two private held organisations that are breakthrough innovational entities, as well as being the Vice Chairman of the Marketing and Communications Committee at the American Chamber of Commerce.
Global Managing Director, Customer
Linda Shea is one of the world’s foremost thinkers in the emerging science of customer experience optimization. A leader in the age of the customer, she helps organizations improve business performance as they seek to harness big/broad data, predictive analytics, and behavioral economics to fine-tune each client interaction to grow lifetime value, drive innovation, and maximize competitive differentiation.
A 25-year veteran of customer experience management excellence, Linda is currently developing new customer experience techniques with companies willing to push the envelope. Her focus is on helping her clients develop practical tactics — grounded in research, best practice, and business metrics — that directly contribute to business performance.
Known for her insightful, collaborative approach and willingness to share her deep collection of experiences, Linda is a trusted business advisor and inspirational speaker — equally sought after for conference keynotes, media appearances, and boardroom presentations.
Global Managing Director, Employee Research
Sally Winston leads ORC International’s global employee research practice. She is responsible for developing research and consulting solutions which help businesses create successful, engaging places to work where employees are supported, inspired, motivated and able to deliver their best.
Having joined ORC International in 2000 Sally has worked in a range of project delivery, consultancy and account management roles and has worked with some of the world’s most forward thinking employers to help them understand their people and improve their business performance. Her approach is creative, collaborative and grounded in a genuine desire to help companies develop engagement approaches which fit with their own unique cultures.
As well as leading on strategic relationships with some of ORC International’s key accounts and developing new approaches to measuring engagement in the future, Sally works with a large, global expert team to develop approaches for individual client organisations.
She regularly speaks at seminars and conferences on subjects such as employee engagement, culture and values, employer branding and business modelling and is an active influencer on social media.
Sally holds a BSc (Hons) in Psychology from the University of Manchester.
Managing Director, Australia
Craig Young is responsible for the successful operation of the Australian client service function.
As a research practitioner he is a dualist, with experience in the development and management of large-scale tracking and prevalence studies, as well as in qualitative research to support the development of effective social marketing campaigns. He has extensive experience across both commercial (especially financial services, tourism, and media) and public sectors (health, employment, education, and tourism).
Craig has 20 years of experience in senior management and consulting roles, including at Nielsen in Hong Kong and Roy Morgan Research in Australia. He is currently the Vice President of AMSRO, the industry body representing market research in Australia.