Know how and where shoppers want to buy products and how to influence them.
Marketers use a multitude of marketing touch points to break through and inform buyers about their product or service. With so many options for consumers today, understanding how shoppers research your market, where they are finding information, and how they make their purchase decisions is critical to success. Our Shopper Insights and Channel Evaluation solutions assess the influences of purchase decisions, why people buy with you and not your competitors, and how you can keep it that way. Our research provides you the information to:
To learn more about our Channel Evaluation solutions, please contact us.