U.S. projectable dual frame sample (cell + landline), accepted by all major U.S. media outlets.
Our Telephone CARAVAN® Omnibus Survey is a multi-client, nationally projectable study conducted at least once each week among a probability sample of 1,000 adults 18 years of age and older, (half male and half female) living in private households in the continental United States. Conducted with the methodology most widely accepted by the media, Telephone CARAVAN remains America’s longest continually running omnibus survey of its kind. Interviews are collected using a dual frame sample, 500 conducted via landline phones and 500 conducted on cell phones. Both landline and cell phone samples are created using a random digit dial generation method and are replicated and stratified by region. Whether your objective is to provide a press release for the media or statistically accurate incidence levels for marketing projections, Telephone CARAVAN is the ideal vehicle to provide a probability sample of U.S. adults. To learn more about the Telephone CARAVAN Omnibus, please contact us.