September 2016

  • How Important is Innovation to Your Brand?
    September 13, 2016
    1

    What makes a brand relevant and exciting? Is there some quality consumers look for to differentiate between two brands that offer similar products and services? At least part of the answer to these questions is innovation. In fact, a...

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  • A Brand’s Vision & Identity Should Drive the Product Development Process
    September 13, 2016
    0

    Perhaps Bill Hewlett and Dave Packard deserve a bit of blame. It was in Packard’s modest garage in Palo Alto, California — now a museum and listed on the National Register of Historic Places — that the brainy duo...

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