Brand

  • trend-research Hey Managers! Time to Get Serious About Trend Research- Here’s Why
    July 18, 2017
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    In Netflix’s early days, its CEO Reed Hastings met with Blockbuster’s CEO John Antioco to propose a partnership. The story goes that Blockbuster had no interest in risking the brand they had worked so hard to build by partnering...

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  • trend-analysis Four Reasons to Start Analyzing Trends Today
    July 17, 2017
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    Today’s most influential brands always seem to have an edge on the market. Why? How do these brands break from the pack and emerge as innovators, leaders and disruptors? One reason- they stay on top of trends. They constantly...

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  • Retail Eco System Examining the New Retail Ecosystem
    August 29, 2016
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    The World of Retail Expands beyond the Store Shelves

    Digital shopping expands its reach, penetrating the business of nearly all retailers. You can get anything and everything in the blink of an eye and the click of the mouse. This...

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  • Is it the End of Major Brands as We Know Them? A...
    March 7, 2016
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    Major packaged food brands lost $4 billion in market share in 2014-2015 as shoppers shifted to fresh and organic alternatives. But this is not just about foods.  Across categories, both fast and slow moving, and across products and even...

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  • alcoholic beverage Brand Survival in the Alcoholic Beverage Market
    August 1, 2015
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    How do Alcoholic Beverage Brands Survive with Increased Competition and Rapidly Changing Consumer Preferences?

    From 2010 to 2013, there was more than a 50% increase in product renovations and new product launches across beer, spirits and wines. With so much...

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