Expanding into a new market requires significant due diligence — even if you are a Fortune 50 company. Our client, a Fortune 50 retailer required research to help inform retail and market entry strategies into an established market, as well as identify potential competitive threats that could disrupt successful entry.
To obtain a holistic picture of the market landscape, our teams needed to uncover a combination of competitive, economic, and consumer insights. This approach would arm our client with in-depth analysis to inform their entry strategies as well as identify consumer buying preferences with a focus on features and benefits that are most attractive for the market. We employed an integrated blend of research capabilities and components to uncover key areas of insight. Through our Preferred Access program, we accelerated our client’s decision-making with quick turnaround inquiries on demographic, market, and customer data, as well as ongoing marketplace monitoring, which examined emerging trends and disruptors that could impact success. Additionally, in-depth engagements were conducted to ensure successful product launch, brand messaging, and a competitive SWOT analysis.
Through our study results, our client altered their market projections, regional sales, and growth targets by 25 percent to take into account the many local, economic, and cultural trends emerging that could impact profitability. Additionally, through our competitive intelligence insight, the client was able to identify key differentiators and tailor their marketing, PR, and sales strategies accordingly in response to the competitive environment, customer preferences, and macro-economic factors.