May 31

May 31-June 2, 2017
Nashville, TN

ORC International’s Jessica Horkan and Scott Laing are pleased to be speaking at The Marketing Conference 2017.

They will be presenting The Power of Segmentation: Activation into Culture, Commerce and Communication alongside MetLife on day 2 of the conference.

The power of segmentation comes in being able to use it consistently across the business. Too often highly valuable strategic segmentation research is under-utilized because of a failure to create the right context for a company’s culture, easy ways to work with the segmentation scheme, or clearly communicated benefits of using it in all areas of the business, including sales, product, operations, and the C-suite.

Click here to register