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Innovate or die. That’s the reality for the tech industry. If your company can’t adapt to a fast-changing competitive environment, another company will. The landscape is littered with once-mighty companies upended by start-ups.
Still, once you’re...
Identify Your Best Opportunities to Excel at Your Go to Market Strategy
Imagine a world without parking fees, car payments, and oil changes. A world where hassle-free rides are at your fingertips. Would you subscribe? Recently, we’ve been propelled into...More
What makes a brand relevant and exciting? Is there some quality consumers look for to differentiate between two brands that offer similar products and services? At least part of the answer to these questions is innovation. In fact, a...More
Perhaps Bill Hewlett and Dave Packard deserve a bit of blame. It was in Packard’s modest garage in Palo Alto, California — now a museum and listed on the National Register of Historic Places — that the brainy duo...More
The World of Retail Expands beyond the Store Shelves
Digital shopping expands its reach, penetrating the business of nearly all retailers. You can get anything and everything in the blink of an eye and the click of the mouse. This...More
“Your ability to learn faster than your competition is your only sustainable competitive advantage.”
- Arie De Gues (Competitive Strategy Thought Leader)
With the dominance of agile innovation and increasing market disruption, how can organizations understand and...More
The goal of any new product development process is to bring something new or better to market in a faster and cheaper manner. In some cases, traditional research tools can hinder the innovation process. This discussion will focus on...More