People are far less likely to view, like or share a video on social media when faced with interruptive advertising. According to a new ORC International survey released today by video monetization tech leader Mirriad, more than half of viewers say interruptive pre- and mid-roll ads impact their likelihood...Read more
Don't expect to see too many Americans flocking to the mall after Tax Day this year. According to a recent ORC International Survey conducted for TaxAct, 45 percent of American taxpayers plan to invest their tax refund in a general savings or retirement/investment account. Similarly, about half of millennials...Read more
A new survey for MetLife conducted by ORC International finds that demographic shifts (yes, Millennials) and employee expectations (gig, anyone?) are redefining the workplace – and benefit priorities for plan sponsors. Guess what hasn’t changed?
Asked to rank their top benefits priorities, more employers (83%) chose retaining employees as an...Read more
More than half of all U.S. adults already are using live video technology for conversations or meetings, and 60 percent would be willing to use that technology for interactions with doctors and other health care professionals, according to a recent survey from ORC International for the American Academy of...Read more
For previous generations, Spring Break meant a chance for teens to get away from home. Road trips to the beach, rivers or mountains were staples of the Spring Break "experience." So much so that this annual ritual became the topic of countless movies and songs.
Today's teens are significantly less...Read more