Nine in 10 Americans say they’re looking forward to this year’s holiday season, including 25 percent who are really looking forward to it, according to a new Consumer Reports poll.
That enthusiasm is reflected in how much Americans plan to spend. Seventy-two percent plan to spend at least as much as they did last year on gifts, which includes 14 percent who plan to spend more, according to the Consumer Reports poll. While 27 percent plan to spend less, that number is down from the 30 percent who said the same last year. Holiday shoppers expect to spend a median of $529 – an increase of 21 percent over last holiday season.