(LONDON, UK- April 16, 2015) Global business intelligence firm ORC International announces it has hired brand and innovation specialist Kevin Ford as Head of Markets and Products Research in Europe.
This newly created position in the UK marks the firm’s formal expansion of the Markets and Products offerings into Europe. In his role, Ford will be responsible for thought leadership and developing new business opportunities for the practice. He will also actively represent the firm at external forums and events, as well as support joint endeavours with Engine Group colleagues.
Ford joins ORC International from NatCen Social Research, where he was Director of Research. Prior to this, he was Global Head of Research Solutions at Hall & Partners and European Head of Solutions at Harris Interactive. He began his career as a graduate trainee with RSL/IPSOS and spent 25 years there in a number of roles, including International Director, and latterly, Head of Innovation and Marketing Sciences.
UK Managing Director Richard Cornelius comments: “We are pleased to have someone of Kevin’s research calibre joining our team. He has an exceptional breadth and depth of experience developing new research solutions that will be instrumental in addressing our clients’ needs, as well as grow our Markets and Products practice in Europe.”
ORC International’s CEO Simon Kooyman adds: “I had the pleasure of working with Kevin during my 5 years at IPSOS. His business acumen, critical thinking, and research experience make him the perfect candidate to grow our practice. He is a solid addition to the team and I am pleased he is joining us. Aside from helping ORC grow its markets and products business in UK/Europe, he will bolster our ambition to be a global Markets and Products Research powerhouse. Kevin brings the brand marketing expertise to enable us developing joint offerings with our new Engine Group colleagues, particularly around the integration of insight, creative and content.”
About ORC International
ORC International is a leader in the art of business intelligence. Our teams are passionate about discovering what engages people around the world. By combining quality data, smart synthesis and best in class digital platforms, we deliver our clients the insight that powers the growth and drives the future of their business.
To learn more about ORC International, visit our website.