ORC International Launches Online Insights Communities Offering; Appoints SVP to Head New Communities Practice
(PRINCETON, DECEMBER 8, 2014) Global business intelligence firm ORC International today announced its new Online Insights Communities offering and the appointment of former Communispace executive, Jennifer Adams, to lead the new practice.
Underpinning the firms’ expertise in Customer, Employee, Marketing and Strategy research,
ORC Communities will provide real time connections with customers, employees and key
prospects to drive growth and innovation strategies. Flexible, dynamic and fully-facilitated,
ORC Communities provides either a short or long-term platform to gather deep insights in a
fast, scalable and cost-effective fashion. The offering can support both project-based and
ongoing initiatives including white space analysis, idea generation, product development,
concept and ad testing, and go-to-market planning.
Adams is responsible for the strategy, development and implementation of the Communities
tools and product offerings globally. Prior to joining ORC International, Adams spent over 10
years at Communispace and most notably, spearheaded the firm’s expansion into Europe and
growth of its key accounts portfolio.
“Communities are all about building connections to grow brand intuition. Companies are
looking for better ways to leverage the full power of their customer and employee networks
and ORC Communities provides that platform. Having the ability to engage as well as quickly
curate innovative ideas with customers or employees not only builds brand and company
loyalty, it also offers an incredible means of impacting revenues and marketplace
differentiation,” stated Adams.
“With Online Insights Communities, ORC International has a tremendous opportunity to help
its clients augment their existing market understanding with deeper, real time research. This is
an invaluable offering that will improve decision making, innovation, and further engage
customers and employees. We are pleased to have Jennifer lead this initiative as she brings
deep expertise and the leadership that will successfully drive our Communities initiative
across the world,” said Simon Kooyman, Chief Executive Officer.
About ORC International
ORC International is a leader in the art of business intelligence. We help companies explore,
navigate and integrate insights to uncover what truly engages people around the world. With a
focus on improving business performance and growth, we combine quality data, smart
synthesis and a best in class digital platform to deliver transformative business insights across
customers, employees, markets, and products. To learn more about ORC International, visit