STAMFORD, Conn., Oct 29, 2014 (BUSINESS WIRE) — New global, online shopping research from Pitney Bowes Inc. PBI, +0.92% reveals that cross-border ecommerce is gaining traction with nearly 40 percent of consumers having purchased goods online from another country. The market opportunity for online retailers looking for a global foothold remains significant.
According to the 2014 Pitney Bowes Global Online Shopping Study, the U.S., U.K. and Germany are the most desirable e-destinations for consumers to purchase goods online outside their own country. As a result, retailers based in these countries are in a great position to tap into this trend to expand their reach to global buyers. Australians are the most likely to buy products online from retailers outside their own country (63 percent) followed by Canada and Russia (both 54 percent). Surprisingly, shoppers in South Korea (21 percent), China (19 percent), and India and Japan (both 15 percent) ranked highest in believing they can only purchase goods online from retailers in their own country. Read more here.