Pitney Bowes, a global technology company, today announced the results of its second annual Global Online Shopping Study, conducted by ORC International.
The research reveals that while international shoppers share some common similarities on how they are finding and buying products online, consumers have unique global shopping preferences and behaviors that vary by country. Retailers looking to expand their brands globally should consider cultural norms and shopping preferences of consumers around the world.
According to the study, the majority of online shoppers are using search engines as the preferred method to find products (62 percent of respondents). When international consumers were asked what types of online sites they would consider purchasing from, 66 percent chose online marketplaces, while 62 percent selected retailers’ web sites.