Nowadays, customer centricity is the table-stakes for building successful brands. And the way to true customer-centricity is through meeting customers where they are and having meaningful conversations while co-creating together the solutions that create real competitive advantage. However, meeting customers one major place that they are — online!— does not just mean panel, web surveys or mining social media but rather shifting online research behavior to one that actively builds customer trust, intimacy and emotional connection –even during your quick and dirty projects. Meet the Customer Centricity Digital Hive, a private online multi-methodology platform for engaging customers for a brief time period around a particular insight need or co-innovation challenge.
For more information about convening your Customer Hive today, please contact us.