There are few topics hotter than innovation right now but, like any overused buzzword, it has been stripped of its meaning along the way. The current buzz surrounding innovation and disruption may we warranted, but it has obscured several traps within the process of product development.
In this report, we discuss the new demands being placed on the product development profession, several of the “traps” that we see within the broad product development process and our recommendations on ways to avoid those traps. By identifying these traps and following the various approaches outlined for avoiding them, we provide you with a seamless framework from opportunity to execution that results in the business outcomes that you are striving to obtain.
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