The role of the employer brand is changing. Whereas once companies used their employer brand to fulfill short-term recruitment needs, it is fast becoming a more strategic tool to attract and recruit the people required to achieve long-term business objectives.
Download our Employer Branding whitepaper to learn more about:
- Key components of an employer brand
- Stages you need to follow to develop the right brand to attract, retain and engage the people you need for your future growth
- How to use your current employees as brand ambassadors to help spread the word about the ‘real you’
- How to tailor your proposition to remain authentic while being attractive and distinct to the audiences you are trying to recruit
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