Developing an Authentic, Attractive, and Distinctive Employer Brand
The role of the employer brand is changing. Whereas once companies used their employer brand to fulfil short-term recruitment needs, it is fast becoming a more strategic tool to attract and recruit the people required to fulfil long-term business objectives.
The best employer brands are developed from the inside-out and the outside-in. That means they are authentically aligned with the internal reality of working at your company and your consumer brand; attractively aligned with what your external talent pool are looking for in an employer; and distinct from the competition in a way that tells a story of what makes working at your company special.
In this whitepaper, ORC’s employee engagement and culture experts explore the key components of employer branding and how to develop an authentic, distinct, and attractive employer brand for your organization.