Most companies fail to realize the best value from their market research efforts. That’s usually due to a lack of coordination among those doing the research and those who could make best use of it. Companies may have valuable data on which to base important decisions, but if key players in the company are operating in an isolated business function silo, they may be unaware that this information exists. Or, they may not be collaborating with market researchers to ensure that the data collected is tailored to addressing key business challenges. In this report, three experts discuss the challenges that prevent companies from achieving best practices in taking action on business intelligence, and what companies can do to overcome these issues. In part one, we examine the areas where companies fall short and where the difficulties lie. Click, download, enjoy, share.
