McVal joined ORC International in February 2013 as a Research Analyst in ORC’s Consumer Products division in NYC. In this role, he was chiefly responsible for project and account management, solving client issues related to market sizing and opportunity assessment, competitive intelligence gathering and innovation monitoring. McVal has a deep expertise in education, consumer products, retail and private equity sectors.
In October 2015 he moved to London in to head up the UK’s Strategy practice. He is responsible for sharing how the Strategy offer can complement other parts of ORC, and spreading the word about our strategy offerings to new and existing clients. He also plays a central role in the management, development and delivery of thought leadership pieces and strategic research proposals.
With substantial experience in delivering effective global strategic research programmes, a few of his recent clients include Laureate, SCJ, and Office Depot.
McVal graduated from the University of California, Santa Barbara with a BA in Spanish (Honours) and a focus on Global and International Studies.